WordPress is the most popular content management system. Nowadays, users from all over the world build WordPress sites, from small business owners, who want to expand their businesses online to authorities in different niches.
Do you know the most successful SEO experts use and recommend WordPress? Not surprisingly, one of the reasons why WordPress is so ahead of the competition is because it works so well for SEO.
When it comes to deciding your website builder and which platform is the best option for you, you also need to consider your next step. How to get more traffic to your website? What is your traffic plan? Nowadays SEO becomes a big part of the strategy of many online businesses.
what makes WordPress so unique? Well, here are some important :
The permalinks are the URLs on your site. You can easily edit your permalinks with the help of the WordPress dashboard. You can easily edit link by visiting the settings. When comes to SEO URL structure play an important role. Because it will clearly show what is your article also it makes google bot to ease read.
Have two advantages while using the easily readable permalink. That’s
1. Keywords in the link are an important ranking factor
2. Readable permalinks can increase the CTR of your posts on the search engines.
SEO – Optimized Images:
mages make your content look more interesting and improve the readability since it breaks up the flow of the text. The above affects your SEO indirectly because they improve the user experience. The images, though, should be quality ones and relevant to your articles.
If you want to get the maximum exposure, you need to optimize your images for SEO. You can go to the edit options of an image and fill in the “Alternative Text” box. For the best results, include a version of your keyword.
With good user experience, you can keep your visitors more time on your site and more engaged with your content. Bad user experience can be anything from bad web design to an ugly structure of the content to poorly chosen images.
Google can understand the user experience from metrics like the bounce rate and the average time that a guest remains on your site. You can check the bounce rate on your Google Analytics account. A high bounce rate, when the content is relevant to your ranked keywords, can be an indicator of poor user experience.
Another benefit of a good looking website is increased engagement. People will leave their comments along with their questions. An active community through a comments section will also improve your ranking.
Site speed is not a Google ranking factor but if the loading time of a site is very high, your users will get frustrated and it will be bad news for your bounce rate. Successive site load time is below 5ms.
If you already a WordPress user site load is not a problem, because a lot of fast load free WordPress theme available you can use it. If you have a slow WordPress site, things are you not using it properly. If you are interested to know what is your site speed load time, then use it Google’s PageSpeed Insights free service.
The number of users, who use search engines from their smartphones, has increased over the last few years. If you use WordPress, you have nothing to worry about. Most themes are already optimized for mobile phones. Additionally, when you customize your website, you can check how it looks on all the different devices. The low-speed site on mobiles or a poor quality design may affect your rankings negatively.
Easy Social Media Integration:
If you engage an audience on social media, your rankings will be better. The opposite applies as well when you have a high ranking, more engagement is expected on your social media posts also.
Engagement is not about how many followers you have, its all about how active other people are in your posts (likes, comments, shares). In WordPress already available lot of free social media plugins like Whatsapp, Facebook, Insta, and more. You have to do one thing just download the plugin and install it.