Social Media Social Media Marketing
Social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.
Be intentional around how you want to drive social media users to your client’s website. There are lots of ways to be creative and effective on social media including visual campaigns, contests, and blogging relevant and fun content. Try different things, watch what drives referral traffic using analytics tools, and double down on the winners. Once you’ve settled on the best strategy for your client’s niche, present them with a detailed plan that they can use to guide their social media initiatives after the store handover.
Coming in at over 1.3 billion users,Facebook is the most popular social media network. It’s a great place to share rich visual content, and target new users through affordable and effective targeted advertising. Furthermore, Facebook is the ecommerce king when it comes to traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook while an average of 85% of all orders from social media come from Facebook. Plus, with the recently announced Buy Button for Facebook, your clients can showcase their products directly on their Facebook Page where they can choose to redirect shoppers to their website for payment, or checkout without leaving the Facebook at all.
To get the most out of Facebook, make sure to supply your clients with great high resolution photos of their products or online store. Photos on Facebook have been shown to generate over 50% more likes than the average post.
Although it’s difficult to rival Facebook as king, Pinterest is another great channel for your clients to promote their products. Pinterest accounts for 13% of all social media traffic to Shopify stores and is especially useful if your client is selling niche products like antiques and collectibles or books and magazines. Once again, Pinterest is a highly visual platform, so make sure to create a stellar photo collection to hand-off to your client when you send them your social media strategy.
Twitter has over 232 million users, with especially high adoption in the United States. Twitter users exchange content with their followers, who can then share with their followers, and so on. This makes Twitter particularly amenable to growing your client’s social reach. Rich content, such as photos and videos, is especially valuable, with retweets shown to be 35% higher than pure text. Use shortened links to drive traffic to your website and track the results.
Instagram is a fast growing, photo and video sharing social network with over 300 million users worldwide. Brands take advantage of Instagram’s highly visual community to connect directly with their audience. Instagram is also a great platform for visual marketing campaigns. While you can’t share links on Instagram in posts, you can use it to get your brand discovered, and share your website URL in your Instagram profile.
Instagram is all about beautiful visuals. If your client’s product isn’t well represented by visuals, use the platform to make your client’s company more relatable and personal. Use images to illustrate your client’s personality and what makes their company tick. Finally, capitalize on user-generated content, and encourage your clients to share (with appropriate credit) other people’s images of their products.
with over 250 million members, LinkedIn is known as a professional network and is especially popular with businesses selling to other businesses. Like Facebook and Twitter, LinkedIn lets you promote posts to reach audiences not currently following you.
On LinkedIn, people are most interested in discovering industry insights. They want content that will either make them better at their jobs, or will show their own networks that they’re knowledgeable about their profession and field. Share the latest news about your client’s industry, new developments, or trends they might expect in the near future. You can also offer relatable insights into what it’s like working in your industry.